Of the 75 million people who tune in to watch Nascar each week, 40 % are women (around 30 million). Funnily enough the only companies talking to us from the sides of the race cars are the likes of Tide, who want to help us do our laundry.
Which is very nice of them, but we’re girls. We want makeup and skin care! We want to hear from beauty companies who can give us guidance (and love!) with hair products (hello L’Oreal???), body products, nails and makeup. Finally, finally someone heard us and signed up with the lovely Jennifer Jo Cobb. After all, who better to bring the message to female race fans??
|Jennifer Jo Cobb at qualifying at Texas Motor Speedway in 2010|
I am thrilled to introduce you to Jennifer Jo Cobb’s new sponsor, LillysCosmetics.com
In honor of Lillys Cosmetics sponsoring Jennifer, we have put together a little series of makeup tutorials to show you how to get the looks I use on Jen, with products from Lillys Cosmetics. Each day this week, leading into the last race of the season in Homestead Miami I will be posting a new look for you.
(I’m posting the actual face charts that I use, with my notes in the margins).
To get this project up and running, we started at the Southwest Institute of Natural Aesthetics (SWINA) where Jen and I had fabulous Hylunia facials to get our skin ready.
Before we apply makeup, and every night when taking off our makeup, both Jen and I use our Clarisonics to get a super deep cleanse and to keep the surface of the skin smooth and glowing. When traveling we each take our Clarisonic Mia with us.
Today we are going to look at the makeup look we cooked up for Jennifer for Thanksgiving.
At this time of year the deep berry hues of fall are so lovely to wear, and are so flattering to all skin tones. This look is about a soft, smudgy slightly smoky eye, a warm flushed cheek and a pretty, glossy mouth.
To create this eye start with Spun Silk Mineral Eye Color. Use an Oval Shadow brush to liberally apply the color from the lashline all the way up to the brow. Next take the color Currant Craze, and with a Chisel Fluff brush making a swirling motion work your way through the lashline and up to and slightly over the crease, keeping the shadow at its most intense along the lash line and lower part of the lid, graduating the color lighter as you move up through the crease.
Line the upper lid with Amethyst eyeliner pencil, then go over that with a Mini Oval Smudger brush and the Sweet Plum Mineral Eye Color, buffing the two together to make the liner more smudged looking. Use the same brush and shadow to buff in a line under the lower lashes, making it look a little smoky.
Finish the eye with several coats of Ultimate Mascara in black.
You can create a soft, warm flush of cheek by applying Cherry Blossum Mineral Cheek Color with an
Angle Blush brush, gently swirling color from the apple of the cheek up across the cheekbone.
Keep your lips warm and glossy, going for deep berries and plums. The more blue in a lip color, then whiter your teeth will seem. Both Jen and I have been loving the Sugar Berry Nouri Shine Lip gloss, applied over either the Plum liner or the Dark Berry Lip Liner. Make sure you use a lip brush to blend the lipliner and the gloss together.
If you are on facebook you can follow Jennifer at www.facebook.com/JenniferJoCobbRacing
I’m on facebook at www.facebook.com/CorinnaB
We are both on twitter too. You can find Jen at www.twitter.com/jenjocobb
I’m at www.twitter.com/Corinnamakeup
Jennifer has two retail lines for stylish racewear – Driver Boutique for women and Driven Male for the dudes.
You can find Jen’s new sponsor online at LillysCosmetics.com