Kiera Knightley 2011 Coco Chanel Mademoiselle Campaign.

This week Chanel released its new Coco Chanel Mademoiselle fragrance campaign starring Keira Knightley.

The iconic images were photographed by Mario Testino.

The campaign features a highly anticipated mini movie shot by Joe Wright, who directed Knightley both in Pride and Prejudice and in Atonement.

In the movie, Knightley reprises her role as Coco Chanel, this time dressed in a beige motorcycle suit designed by Karl Lagerfeld, and takes us through the streets of Paris from the Place Vendome to the Place de la Concorde.

The soundtrack to the mini movie is James Brown’s “Its A Man’s Man’s World” soulfully performed by Joss Stone

Here’s a little behind the scenes video

For more images and videos check out The Chanelphile HERE

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