I am just completely beside myself over this one!

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-01

I always obsess over Damian Foxe’s amazing editorials in the Financial Times’ How To Spend It Magazine.

The pairing of Damian with photographer Andrew Yee 

is one of the most fascinating collaborations in 

contemporary editorials. 

They never ever fail to provide a visual banquet.

My July has been a mad work marathon of endless fashion editorials, ad campaigns and lifestyle shoots,

and today is my first chance all month to really take time to

catch up on the fabulous world of international editorials,

so am just now stumbling (deliriously) upon this work of art,

not only styled by Damian Foxe, but photographed by him too. 

I had no idea he was a lensman!

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-02

Foxe’s brilliance lies in the fact that a story about summer floral fashion is essentially not exciting at all.

To a degree it’s like an essay on kitten heels.

And yet. And yet.

In Foxe’s hands it becomes mesmerizing.

Maddeningly so.

His casting of Anushka Stupakoff, Mariah Morrison and 

Lucy Gascoyne is brilliant. The addition of hair stylist 

Francome Painter and Makeup artist Marco Antonio

is the final perfect touch.

I beyond love this.

I can’t stop looking at it.

And I never pay attention to florals…


New Florals


New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-03


New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-04



New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-05

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-06

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-07

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-07

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-08

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-09

New-Florals-By-Damian-Foxe-For-How-To-Spend-It-Magazine-10

I love this!

The Spiffy Fifties, How To Spend It Magazine

Actually, I always love the combination 

of photographer Andrew Yee,

stylist Damian Foxe

and the Financial Times How To Spend It magazine.

They are always such an innovative and exciting combination,

creating the most edgy-fab-cool editorials.

In the new issue of How To Spend It they have created

a modern take on the 50’s,giving the new season’s fashions 

from the likes of Prada, Dior and Dolce and Gabbana

a gorgeous and spectacular retro spin 

with wigs and hairdos by Schlomi Mor,

and the most fabulous winged eyeliner 

by makeup artist Nives Riddles.

Model Samantha Gradoville gets right into character,

breathing life into the story

and looking absolutely beautiful in every frame.

The Spiffy Fifties



I absolutely love Damian Foxe’s remarkable wardrobe styling.
In fact the main reason I check out How To Spend It magazine is to see what he has been up to.

Believe The Stripe, How To Spend It

Here with photographer Gustavo Zylbersztajn, he takes to the high seas in a story all about sailor stripes for summer.
It’s magnificent.

Believe The Stripe


Believe The Stripe ~ How To Spend It


Believe The Stripe ~ How To Spend It

Believe The Stripe ~ How To Spend It

Believe The Stripe ~ How To Spend It


Believe The Stripe ~ How To Spend It

Believe The Stripe ~ How To Spend It