Burberry announces the launch of Burberry Body – its most sensual women’s fragrance to date. British actress Rosie Huntington-Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign. The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent. Burberry Body will be launched through dynamic offline and online activity, innovative digital events and highly visible, disruptive communication combining tradition and technology. Burberry will create an iconic portfolio of “Burberry bodies” shot by Mario Testino, iconising the fragrance for years to come. Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.
From Couture to Perfume … Elie Saab incarnates the free, modern, and enterprising spirit of today’s Lebanon. His Couture House’s renown shines from Beirut to Los Angeles via Paris’ Golden Triangle – where he opened a boutique off the Champs-Elysées in 2007.
In 2011, Elie Saab’s universe continues to expand. After ready-to-wear and accessories, he now invites all women who dream of wearing ELIE SAAB to slip a touch of magic and absolute femininity into their lives with ELIE SAAB Le Parfum
Composed as an ode to light, ELIE SAAB Le Parfum celebrates the splendor and the brilliance of radiant femininity with a floral solar woody theme. The permanent exchange between flowers and wood is what gives the fragrance such captivating resonance. With a top note of Orange Blossum, a heart note of jasmine and patchouli and a bottom note of cedar, this is a woodsy floral with a touch of rose honey.
To prolong the perfume’s pleasures
A line to reinforce and give new depth to ELIE SAAB Le Parfum’s trail, based on four feminine beauty rituals: Perfumed Body Cream, Perfumed Body Lotion, Perfumed Body Wash, Perfumed Deodorant.
Elie Saab Le Parfum is scheduled for a July 2011 release
She’s known for her glamorous, audacious, fashion-forward style, and now Rihanna will launch her first fragrance in Spring 2011. “I believe a woman should dare to be different – willing to live her life for herself and not for other people,” Rihanna explains. “This fragrance is about my passion for individuality – being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.”
Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. remarks: “Rihanna is a compelling modern figure in today’s popular music scene. She is strong and iconic while still being sexy and appealing. Reb’l Fleur will express her vibrant personality with a bold, luxurious harmony. This will be a fragrance that is timeless in its sensuality but youthful in its upbeat contemporary appeal.
Rihanna image courtesy DefJam.com
Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City. Created by internationally renowned perfumers, Caroline Sabas and Marypierre Julien, this fruity chypre is joyous yet intense, sophisticated yet marvelously surprising. Plump, delicious fruits, red berries, purple plums and juicy, ripe peaches, make a delicious first impression. Then the heart opens intosumptuous florals, a passionate melody of Hawaiian Hibiscus flower, violet, tuberose and coconut water. Defiantly sexy, the base notes linger, a beguiling, sensual mélange. Vanilla, patchouli, amber and musk become a sultry chorus striking an unforgettable, emotional chord.
Rihanna image courtesy DefJam.com
THE REB’L FLEUR BOTTLE The bottle is inspired by the shape of a stiletto heel – a favorite shoe option for Rihanna. Made feminine with a twisting matte black “ribbon” layered over precious metal, the fragrance appears to glow from within, suffused with a glorious golden aura.
Even more interesting is Rihanna’s video for the track S&M. Have you seen it yet?? Na na na na Come on!!