Airline magazines are so hideously boring.
As a rule I would rather pull my eyelashes out one by one than sit there and try to read one at 35 000 feet.
With one extraordinarily fabulous exception.
Air France’ Madame magazine.
Trust the french to get this so incredibly right. Albeit via two Brits, Lee Swillingham and Stuart Spalding of the London based Suburbia design studio.
The duo who have designed ad campaigns for luxury brands such as Dior, Longchamp, Tod’s and Bottega Veneta have given Air France Madame a complete makeover and a compelling new identity.
The bilingual (french and english) bi-monthly magazine has the look and feel of Vogue, with exquisite fashion photo stories, cool editorial and a cutting edge aesthetic.
Par example: check out this story, from the Air France Madame April 2011 issue.
Rhapsodie, fluid silhouettes and colors, a very chic 70’s retro…
featuring model Nicole Hofman, shot by Nikos Papadopoulos and styled by Virginie Dhello
Can you even believe its an inflight magazine??
Wheels up Paris…