The Brows Have It

Its all about the eyebrows.
Really.

Fabulous Arizona Muse is known for her beyond fabulous brows

I have this conversation all the time.
When girls find out what I do for a living, they invariably ask me what I would change about their makeup.
My attention is always drawn immediately to their brows. Maybe the shape is a bit wacky, maybe they are too overdone, or maybe they are too understated.

So here are the rules on brows.

1. They are the most crucial element in shaping the face, and therefore, in flattering the face.

2. Brows that are too thin make your face look angry, or freaked out.
Thin brows amplify your features, they make your nose look bigger, your chin pointier, your face wider. They actually make your features look sharper and more severe, are incredibly aging, and are not at all flattering.
Got that?

Beautiful Liu Wen. Perfect brows, in perfect balance

3. Go for slightly thicker, more natural brows.
They make the face look younger and fresher.
A slightly thicker brow enhances your eyes, cheeks, and lips, making your face looked balanced, with everything working in harmony.

4. Shape and tint your brows every 4 weeks.
Ideally have them tinted a shade or 2 darker than your natural hair color.
Maintain the shape as best you can in between visits to the salon by tweezing strays.

Nars New Website – NarsCosmetics.com

NEW YORK, NY JULY 21, 2011 – NARS Cosmetics, a division of Shiseido Americas Corporation, announced today the relaunch of the brand’s e-commerce website, narscosmetics.com.

The brand collaborated with CREATETHE Group—a digital agency that focuses on strategy, commerce, and creative content for luxury and fashion brands—to develop a one-of- a-kind website that engages users, brings to life the essence of the brand, and is technically and creatively innovative. The result is a high-impact luxury shopping and comprehensive brand experience for makeup experts, tastemakers, and the culturally curious.

The new website embodies an elevated tone and feel, inspired by the brand’s strong ties to and foundation in fashion. Featuring modern design elements, stunning product photography, and rich graphic swatches (at three different-size scales), it provides the most accurate shade and texture depictions currently available for online shopping. Exclusive application tips, product suggestions, how-to guides, and expert insight from François Nars and leading NARS artists are seamlessly woven throughout the user experience. A faster, more streamlined check-out process, optional credit card storage, robust search functionality, and iPhone/iPad compatibility provide a higher level of customer service.

Complementing the luxe retail experience, narscosmetics.com reveals an elevated editorial approach in the “World of NARS.” The section dedicated to showcasing lush and engaging brand content will delight brand enthusiasts and novice customers alike, with exclusive vision and insights from François Nars and NARS artists, stylized brand videos, behind-the-scenes videos from Fashion Week, current and vintage NARS campaigns, and a look at François’ Tahitian island Motu Tané and dog Marcel. Additionally, a special section spotlights François Nars’ inspiration behind the brand’s iconic product names.

The NARS Wardrobing concept comes to life online, allowing visitors to create personalized makeup Wardrobes for any occasion. Users can compare products and shop directly from their Wardrobes, which feature social functionality so they can share these Wardrobes with friends. via NARS Cosmetics

Love it!

Waterproof mascara

Well it’s that time of the year again. The only time of the year that I’m OK with waterproof mascara. As a rule I’m not a big fan.

Overuse of waterproof mascara can lead to broken lashes and thinning lashes. I can normally spot an habitual waterproof user the minute they sit down in my makeup chair.

But at this time of year, walking through that thick custard of humidity, you kinda need the stuff.
Or if you’re into swimming whilst still looking glamorous. Or marrying a philandering Monegasque prince against your better judgement – there are actually valid reasons for wearing waterproof mascara.

Her Serene Highness Princess Charlene and Prince Albert of Monaco. Which one looks more miserable??  

The problem is that it’s not the kindest product to use on your lashes. And if you don’t remove it properly, it’s not the kindest product to the delicate skin around our eyes.

So here’s how to do it:

   * Use a really good eye makeup remover.
This is crucial. You need to make sure that every last trace of waterproof mascara is removed, everytime you wear it.

My personal favorite, and the product I actually use both on myself and in my makeup kit is SensEyes from Makeup Forever.
SensEyes not only dissolves all traces of makeup, but as the name indicates, it is perfect for even the most sensitive skin and eyes.
(A cool side benefit of Senseyes is that you can use it to remove any stubborn makeup, including deep red and berry lipstains etc)
Lancome Bi-Facial is another good option. I like the oiliness of it.

If you can’t afford, or don’t have a good eye makeup remover on hand, use good old fashioned baby oil.

* Use It Properly

The whole idea is to a) dissolve the mascara and b) not rough up the delicate skin around the eye.
Soak a cotton ball or cotton pad with the product, then hold it against your closed eye for a couple of minutes so that it can work on the dissolving part. The more stubborn the mascara, the longer you need to keep it there.
Once the mascara has been dissolved you can gently (read: gently) sweep away any product residue.
Do rub or scrub. And ideally work from the outer eye in toward the nose so that you are not inadvertently stretching and pulling the skin and fast tracking yourself to looking 100.
If needed dampen a Q tip with eye makeup remover and work it through any remaining mascara.

*Use An Eye Treament Product

Once all eye makeup is removed give your eye area some extra lovin with a super gentle, extra hydrating and soothing eye cream.
If the waterproof mascara has irritated your eye, sooth it with some eye drops.

Finally, if you are venturing into the waterproof arena, firstly decide if you really do need a waterproof mascara, or if a water resistant mascara will work instead. If waterproof is absolutely the way to go, invest in a good one. Instead of a drug store mascara spend an extra few dollars and get a quality mascara. There are plenty around that wont break the bank – or your lashes!

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